My extensive career in leading effective integrated corporate affairs and communications teams has involved devising and executing successful communications strategies for complex, high-profile international brands including Vodafone, G4S, Virgin Media, and LIBERTY Steel.
I have a proven track record in crisis communications, designing and implementing proactive campaigns which effectively engage media, government, and industry stakeholders, as well as internal audiences, thereby building and protecting corporate reputations and brands in the UK, across Europe, and globally. I have also led and developed highly effective, integrated in-house and agency communications teams.
Over the last thirty years, I have provided strategic communications counsel to CEOs, business leaders, and entrepreneurs and supported the development of their businesses. I have created comprehensive corporate affairs strategies and operational delivery plans, using both traditional and digital channels.
Additionally, I have built the capacity and capability of in-country teams and external agencies to deliver highly effective B2B, B2C, and B2G campaigns, incorporating PR, government affairs, internal communications, ESG, and rebranding programmes.
I have led and developed highly effective, integrated in-house and agency communications teams in the UK and across Europe.
I have built the capacity and capability of in-country teams and external agencies to deliver highly effective B2B, B2C, and B2G campaigns, incorporating PR, government affairs, internal communications, ESG, and rebranding programmes.
My aim is to assist purposeful organisations in enhancing their crisis communications and building strong, lasting relationships with key stakeholders, ensuring they achieve their business objectives through effective strategic communications.
I provide a comprehensive range of corporate affairs services, including strategy development, st
My aim is to assist purposeful organisations in enhancing their crisis communications and building strong, lasting relationships with key stakeholders, ensuring they achieve their business objectives through effective strategic communications.
I provide a comprehensive range of corporate affairs services, including strategy development, stakeholder mapping, crisis and communications protocols, operational delivery, and content creation.
I have unrivalled experience in providing clear headed, calm and insightful support to management teams undergoing transformational change, special situations, and crises.
My extensive background also includes the development and implementation of crisis communications protocols, media training and implementation.
Brought in by LIBERTY Steel Group as an interim I delivered the successful communications programme to support the $750 million acquisition and integration of steel plants in the Czech Republic, Romania, the Benelux, Italy and North Macedonia.
I then developed and directed the corporate affairs strategy for a team of up to 20 and multiple agencies delivering PR, government affairs and internal communications for a $3 billion turnover business with 18,000 employees.
I then led the corporate affairs programmes for integration and rebrand of further assets in France, Hungary and Poland and then for a number major restructurings and retrenchments across Europe.
Working with Vodafone UK's networks team, my team and I developed the Rural Open Sure Signal (ROSS) campaign to highlight the work the company was doing to bring mobile coverage to hard to reach spots across the UK.
Over three years our programme brought 3G mobile signal to more than 100 remote communities the length and breadth of the UK - from the Shetland Islands to Cornwall. The campaign not only provided essential connectivity and boosted local economies but was held up by Ofcom and MPs as a great example of a mobile company doing their best to improve their network.
When one of our G4S employees was arrested by the police in Afghanistan I had to develop and manage a sophisticated crisis communications campaign focused on the UK and the US.
Over two months we were able to engage with and mobilise a wide range of stakeholders to ensure the context behind the false arrest was properly understood, the moral strength of the individual arrested and the international ramifications for the reconstruction of Afghanistan from his imprisonment.
After a high pressure two months he was released and returned to his family.