Building and protecting corporate reputations through strategic communications
Building and protecting corporate reputations through strategic communications
My extensive career incorporates devising and executing successful communications strategies for complex, high profile brands including Vodafone, G4S, Virgin Media and LIBERTY Steel. I have a proven track record of designing and implementing proactive and crisis communications campaigns to effectively engage media, Government and industry stakeholders, as well as internal audiences: building and protecting corporate reputations and brands in the UK, across Europe and globally. I have led and developed highly effective, integrated in-house and agency communications teams.
Over the last thirty years I have provided strategic and operational communications counsel to CEOs, business leaders and entrepreneurs to support the development of their businesses. I have created comprehensive corporate affairs strategies and operational delivery plans, using both traditional and digital channels. I have also built the capacity and capability of in-country teams and external agencies to deliver highly effective B2B, B2C and B2G campaigns, incorporating PR, government affairs, internal communications, ESG and rebranding programmes.
I am highly collaborative and enjoy leading, developing and motivating teams of all sizes, both in-house and agency side, to deliver positive and brand-building campaigns. I have worked with teams here in the UK, across Central and Eastern Europe (Czechia, Hungary, Poland and Romania) and globally.
I offer a wide range of external communications leadership including strategy development, stakeholder mapping, operational delivery and content creation. My goal is to help purposeful organisations build strong, lasting relationships with key stakeholders in order to achieve their business objectives.
I have unrivalled experience in providing integrated communications support, using a mix of proactive and reactive tools, to organisations experiencing transformational change, special situations and crises. I also have wide experience in the development and implementation of crisis communications protocols and advocating their use.
I believe that a business with effective communications team can grow and protect its reputation, building its business for the benefit of its stakeholders and the wider community. Take the first step to make that change and contact me.
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